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Gardens by the Bay

In 2010, I was commisioned to design and develop a unique typeface for the new gardens of Singapore, Gardens by the Bay”, reflecting the shapes and forms found in nature and traditional Malay script. The family includes a light and a bold, as well as their alternate versions with swash capitals. Commissioned by Thomas Matthews (London).

gardens_01

After designing a first draft of the logo, the Thomas Matthews agency decided to develop a corresponding typeface and they contacted me to do so. The basis was the few existing letters of the logo, I enhanced them in the direction set for the whole communication of the Gardens, and completed the character set. Once the typeface was finished, it has been used to create the final logo:

gardens_00

After that, we developped a family of 4 members for the identity of the park. The light and the bold versions have both an ornamental ally, with swash capitals. These swash capitals have their roots in two things: the organic shapes and forms found in nature, and the traditional Malay script.

aa_gardens_sketch_BD

gardens_02

gardens_04

The "supertrees" tower over the Gardens By The Bay. The tallest one will even have a restaurant in it (which isn't open yet).

The “supertrees” tower over the Gardens By The Bay. The tallest one will even have a restaurant in it.

gardens_03

The difficulty of this work has been the intended versatility of the font, which is used for posters announcing events in the park, as well as for its website, or for all the signage in the gardens.

aa_gardens_charset_BD

aa_gardens_poubelles_BD

gardens_06

 

 

 

Written by Émilie Rigaud, 10 mar 2014 in Custom font

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